taste/ value/ judgement

  • 2007 – window – £3 million – apparently window of the assassin of JFK _42582599_jfk_ebay203x250b
  • need a certificate of validation – not for really old but you do need the history of piece
  •  who its worth the money to
  • was contested whether this was the actual window.


Taste – personal to the person , what they’re interested in – what is offensive or acceptable – 

  • culture, taste of an aesthetic, sociological, economic and anthropological
  • cultural patterns
  • not just biological
  • distinctions between things such as styles, manners, consumer goods and works of art
  • taste and consumption closely link together, taste as a preference
  • arguably, the question of taste is in many ways related to underlying social divisions of community.
  • variation between groups of different socioeconomic status in preferences for cultural practices of goods, to the extent that is often possible to identify particular types of class taste.
  • Walter Benjamin (1936) the work of art in the age of mechanical reproduction (the aura of the original)
  • Mon Lisa diminished? by mass reproduction of Mona Lisa in different items?
  • low art – unafraid to appeal to the sense (iPad made of gold, encrusted with diamonds) £5,000,000highlow.jpg
  • high art – suspicious of the delicious – as if one were being seduced for impure reasons (only good being people tell you its good and the fact it costs a lot of money) Jackson pollock – £140,000,000
  • Brian Sewell – English art critic and media personality
  • did not hold his tongue regarding his opinions.
  • frequently insulted the general public for their views – “doesn’t matter if the public like it”
  • low art – not necessarily the artists as they are all known artists that have created good art.
  • David LaChapelle – (Pamela Anderson: miracle tan, 2004)116ddf0f74756de0b5af2156d899d54a
  • Terry Richardson – nude shots of Miley Cyrustumblr_mu29rtLyYh1qa42jro1_1280
  • Sally Mann, winter squash, 1988 (immediate family) ‘you photograph the things that you are close to you, this is what you photograph best’Photographed by David Heald 05/18/05


Value – an estimated worth – what someone thinks is deserved of value – when something is important it is more valuable.

  • Andy Warhol – coca cola – $57.3m650Warhol-Coca-Cola-3-1
  • Jeff Koom – got the most money for living artist – $50m
  • Francais Bacon – most expensive work of art  – three panelled painting – $142.4m – 2013
  • Pablo Picasso – world record most paid for painting sold at auction – $179m – 2015
  • Artnet/ Ocular black – where you can see your images.
  • the internet has impacted selling and shops – more people are using the internet – easier to get onto for selling – harder to sell as many.
  • Leonardo da Vinci’s codex hammer – $30,802,500 – 1994
  • smith attempts to differentiate between value in use (utility) and value in exchange
  • economist is said to understand price but not value
  • price alters with supply and demand (air is not scarce- therefore has no price) although air is a basic need so it clearly has intrinsic value
  • when there is less of something it becomes more expensive – originals are more expensive that copies.
  • Edward Steichen’s ‘the pond Ware-50-2-apr06-f1.jpg– moonlight’ $2,928,000 – 3 prints exist, but 2 are in museums so there is only 1 that is for sale. This makes it more valuable.
  • the most expensive photograph  – Andreas Gursky – Rhein II – 1999 – $4.3m six prints in total, but they are all different sizes and Rhein II is the largest of them all.
  • Apparently this changed when Peter Lik sold a picture for $6.5m but it was a private sale and he can’t / hasn’t proved the sale so Gursky still holds the record for the most expensive photograph. A Lik photograph has never sold for more than $16,000 at auction, this was achieved with the photograph ghost. Before this he had never sold a photograph for more than $3,000 – https://news.artnet.com/market/new-york-times-exposes-peter-lik-photography-scheme-264858

Judgement – the ability to make considered decisions – an opinion or conclusion

“What is a cynic? A man who knows the price of everything and the value of nothing” Oscar Wilde


What is a judgment of taste? Kant isolated two fundamental necessary conditions for a judgment to be a judgment of taste — subjectivity and universality (Kant 1790). Other conditions may also contribute to what it is to be a judgment of taste, but they are consequential on, or predicated on, the two fundamental conditions.
The first necessary condition of a judgment of taste is that it is essentially subjective. What this means is that the judgment of taste is based on a feeling of pleasure or displeasure. It is this that distinguishes a judgment of taste from an empirical judgment. Central examples of judgments of taste are judgments of beauty and ugliness. (Judgments of taste can be about art or nature.)                                                                                                                                       The second is universality, In order to see what is special about pleasure in beauty, we must shift the focus back to consider what is special about the judgment of taste. For Kant, the judgment of taste claims “universal validity”



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